When
NCSU began building a new multimillion dollar video capable scoreboard
as part of their stadium expansion, their marketing partners knew the best
way to showcase it was to have our team prepare an interactive multimedia
presentation.
LipoScience’s unique product and testing presented them with the challenge
of efficiently showcasing how their product would give doctors a better testing
method in determining a patient’s risk for heart attack. Using
our 3D medical illustrations and animations of lipoproteins in the blood stream
integrated in an interactive presentation distributed on a CD was just the
answer they’d been seeking.
A Microsoft production partner,
Impressa needed an interactive CD featuring their BIZGEAR product to distribute
at a trade show. FFF collaborated with
their agency by integrating some of the agency’s artwork into a fully
functional interactive presentation including our audio, video and special
effects elements..
Allowing
clients, marketing representatives and end users to navigate through presentations
at their own pace has become increasingly important. Interactivity, convenience
and tracking are the basis of the Internet’s and multimedia's mass
appeal and power. The need for and interest in interactivity is quite established
among all types of communicators and for good reason…giving end users
and clients (or educators) greater opportunities for flexibility, message
assessment and media convergence increases the impact and thoroughness
of the message.
Having
been involved in all aspects of development and production for interactive
presentations, our project samples here give a taste of what’s possible.