F F F N e w s

Date: March 8, 2004
GlaxoSmithKline producers depend on Flying Foto Factory, Inc. to produce digital effects for broadcast commercial promoting clinical trials for a Rheumatoid Arthritis treatment

Flying Foto Factory recently completed digital effects for a GlaxoSmithKline commercial for use in promoting a clinical trial for a Rheumatoid Arthritis treatment. The commercial integrated live action color photography with black & white digital effects to help illustrate and promote the company’s clinical trial. The computer effects Flying Foto Factory, Inc. produced involved digitizing the client’s provided full color live action footage and converting all elements in the background and surrounding scene to black & white while leaving the actors in the scene in full color, thus creating a dramatic high impact focus on these characters and the benefits of an active lifestyle.

The completed digital effects of the video sequences were integrated with audio sequences provided by the GlaxoSmithKline producers. The completed commercial aired on television in the US and complimented other GSK produced collateral material in promoting the company’s clinical trial.

Flying Foto Factory, Inc. is a multi-award winning production, multimedia & communications company based in Durham, NC. Services include concept development, a full range of digital production, interactive programming and communications from image gathering, storyboarding, 2D/3D computer design & animation, multimedia design and editing of linear and interactive content on any various media. Clients include national television networks and producers, corporations, educational and museum clients. The company’s work has been seen on The Learning Channel, The Discovery Channel, Discovery Health Channel, CBS News, PBS, BBC, ITV and on local television stations, in theater chains and corporate and educational settings worldwide.